I provide independent creative and strategic consultancy to jewellery brands, manufacturers, retailers and designers, combining design direction, product development and commercial expertise.
My approach is collaborative and practical, helping businesses establish clear creative direction, develop commercially relevant collections and strengthen the people and processes behind them.
Design Direction
Establishing and evolving distinctive design identities, translating a brand’s vision into cohesive collections and a recognisable design language.
From defining creative direction and developing collection concepts to reviewing and refining existing ranges, I provide strategic and practical guidance that balances creative integrity with commercial objectives.
Product Development & Range Planning
Developing cohesive, commercially considered jewellery collections that balance brand identity, customer expectations and market opportunities.
My expertise spans range architecture, product briefs, design development, sourcing, manufacturing, pricing and merchandising. I work with businesses to refine their product offering, strengthen development processes and build collections with creative integrity and commercial relevance.
Strategic Consultancy
Providing independent perspective and practical guidance to help jewellery businesses identify opportunities, address challenges and achieve their creative and commercial objectives.
I work with founders and leadership teams to evaluate product strategies, business capabilities, and market positioning, aligning creative ambition with commercial priorities and developing clear, actionable growth plans.
Mentoring & Team Development
Supporting founders, creative leaders and design teams to develop their capabilities, strengthen collaboration and realise their potential.
Drawing on extensive experience in creative leadership, education and mentoring, I help businesses establish clear roles and responsibilities, develop individual talent and build confident, effective teams that combine creative ambition with commercial understanding.
